This website is part of the Mailing Information Exchange (MIE), a comprehensive guide to getting higher response rates in direct mail.

The MIE consists of a number of web sites each dealing with an element of direct mail and is supported  by a series of advert free news groups which each convey the latest information on each aspect of direct mail. There is also a brief guide to the MIE and an index to the main topics covered.

Other websites within the Mail Information Exchange 

THE THEORY

• The Three Laws of Direct Mail- the most fundamental elements of direct mail which affect everything else.  Ignoring them turns good mail into junk mail.
• The Standard Theory of Direct Mail makes it possible to predict why one mailshot works and another doesn't.
• The 100 Ways - a web site that works backwards, taking traditional direct mail topics and then seeing how they relate to the Standard Theory and the Three Fundamental Laws.
• The Library - a collection of some of the most insightful articles in the practice of direct mail, its theory and practice.

THE PRACTICE

• Writing and designing direct mail to meet the demands of the Standard Theory of direct mail and accord with the three fundamental laws.
• Good Ads - examples of adverts that follow the theory and laws
• Bad Ads- example of those that do not - and where they fail
• Dirty tricks used in direct mail - what gives direct mail a bad name

DIRECT MAIL INFORMATION

• Postal News - what Royal Mail is up to, and how their latest activities affect successful direct mail
• Mailing lists - available for immediate download on line - plus guidance and background
• Email mailing lists
• Cutting the cost in half using the Filtered Database Technique
• Solo mailing  - the issues and factors involved in posting mail in the UK
• "I spoke to my designer and he said it was rubbish" - FAQs, comments, and why some people in the direct mail industry really don't like us revealing all these insights.

SPECIALIST SITES CONCERNING SELLING TO SCHOOLS AND  PARENTS (sponsored by the School of Educational Administrators)

• Selling to schools and parents - the starting point
• Solo mailings to schools
• Shared mailings to schools
• Selling to parents
• School books - selling books into schools
• Public relations when selling to schools
• Educational tales and rumours  - what people love to believe about direct mail but which is not true - the antithesis of the three laws.